Empowering exploited women.
Making a difference in the world of trafficked women, empowering and partnering with people around the world.
BeJewelled is a diverse but strongly united team of people who share the goal of seeing women freed from exploitation and given the opportunity and support to rebuild their lives. This organization is run by a team of volunteers from very diverse professional and ethnic backgrounds. Diverse, yet strongly united in the shared goal of seeing women being given the opportunity and support to rebuild their lives with dignity and hope.Our partners:
Nea Zoi organization:
Ambassadors change the world.
We provide an opportunity for women to launch their own Ambassador business. By selling this collection of bespoke jewelry, you, as an Ambassador, are giving your friends an opportunity to be styled in the beautiful jewelry of a reputable and unique jeweler while creating meaningful and life-changing opportunities for these exploited women as well. Together we are building a more stable world where women are cherished and empowered!
Joy Baldwin, an American who grew up in Greece, launched BeJewelled to realize a long-term vision that was permanently seared into her memories after a haunting and traumatic visit to the brothels of Athens with Nea Zoi Organization (a Christian organization helping trafficked women) many years ago.
As an entrepreneur with a background in jewelry, her dream was to use her own experience and enterprise to provide the girls with a sustainable income stream through jewelry making.
This dream was put on hold when a job assignment took her family to Switzerland. In 2020, she partnered with Marile Cilliers, a friend passionate about trafficked women, and together they birthed the idea of starting a business that would alleviate the exploitation of these women through entrepreneurship.
This dream became BeJewelled Designs, a business that uses fashion to create meaningful opportunities among the most vulnerable.
Founder: Joy Baldwin
Co-founder: Marile Cilliers